Mailing lists come from two sources:

• A list you have compiled
• A list that is purchased from a professional list. These lists can be:

1. "resident" or "occupant" list (no specific person's name)
2. a "consumers list" that has a person's name and address
   These lists can be purchased by:
   a. Geographic area
   (Zip code, distance from a geographic point)
   b. Interest (hobby, some item purchased, etc.)
   c. Profession
3. to these lists specific qualifiers can be added:
   a. Age
   b. Income
   c. Children
   d. Homeowner
   e. Voting record
   f. and many other qualifiers

A Compiled List

1. Each piece of information should be in its own field.
   Example: Field 1 - first name, Field 2 - last name, Field 3 - street address, street name, Field 4 - apt. or suite number, Field 5 - city, Field 6 - state abbreviation, Field 7 - zip code
2. You should keep your list up to date. List maintenance will reduce the number of undeliverable pieces. Since the pieces cost to print, mail and potentially come back at a fee, list maintenance is more savings.
3. The post office requires that your list is checked every 12 months to ensure that the names and addresses are valid. This process is called NCOA certification.